Hiring a Travel Copywriter Will Make Your Business Shine…Here’s Why!

What The Heck Is Copywriting?

Before I became a copywriter I didn’t even know what copywriting really was. Once I found out and realized it’s what I wanted to do with my life I told my family and friends. They were all like “That’s so cool…What is a copywriter?“

That’s when I realized that not many people know what copywriting is, nor do they know why it’s so important. According to dictionary.com, a copywriter is “a writer of copy, especially for advertisements or publicity releases.” OK, that’s boring. And not super helpful. 

Basically, copywriting is writing with the purpose of selling something. It’s the words in advertisements. It’s the words on a website. It can be in the form of a blog or social media post. You see copywriting all around you all the time. 

Any time you see writing with a specific call to action, you are seeing copywriting. 

Ok, But How Will Having a Copywriter Help ME?

A copywriter is an important part of any marketing strategy because they specialize in writing. You may be a bada$$ business owner, but part of being the boss is delegating. There are so many different parts of your business that need your attention. You have to let someone else pick up some of that.

Copywriters have studied writing. We have poured over grammar and sentence structure. We have analyzed emotional techniques and psychology. We know how to write blogs, websites, and emails specifically designed to capture the audience’s attention and convince them to act.

Not only is a copywriter well-versed in writing, but most of the time, we have a specific niche, or area of business, that we focus on. That way, we get into the nitty-gritty of your specific business genre. We spend our time getting immersed in your niche so we can bring our knowledge to your website or email.

Also, a good copywriter spends time trying to understand your brand’s voice. We will work with you to figure out who your ideal customer is and what is the best way to reach them.

We will figure out how you want to come across to your ideal customers - are you pun-larious and want fun, witty writing? Are you a serious industry expert, the kind that wears a tie and drinks expensive coffee? How about a soothing voice in today’s scary world? A quality copywriter can help you bring that vision to life.

Travel Copywriting - What’s That??

Travel copywriting is just like any other copywriting, but it’s specifically for the travel niche. Shocking, right? 

This can be for hotels and spas looking for new visitors. It can be for destination marketers who are trying to convince new people to come to their area. It can also be for travel agents looking to grow their client base.

Travel copywriters are OBSESSED with the travel industry. We spend our time dissecting it so we can help you market your destination. We go on trips, read reviews, and dive into your location so we can understand the highlights and the not-so-great things in your area. We can turn the negatives into positives!

How can a travel copywriter help you? Well, we can write blogs about your area. If you are a hotel, we can write about nearby festivals and attractions using SEO - also known as Search Engine Optimization.  

This way, when people search for “things to do in Asheville, NC,” they just might come across a blog from a hotel in Asheville, NC that highlights some of the awesome things to do around there. 

Once the reader sees this hotel gives them awesome info about the area, they realize that the hotel is an expert in the area, and they should probably book. Congrats! That hotel is now a leader in the location!

Do I REALLY Need a Travel-Specific Copywriter?

Having a travel-specific copywriter is a must for any travel or hospitality-based business because they know the industry. As a travel copywriter, I live, sleep, and breathe travel. I go on trips. When I’m not on a trip, I’m planning a trip. When I’m not on a trip or planning a trip, I’m writing about traveling. It is literally my passion.

Having someone who is an avid traveler writing about your business will help because they know what other travelers are looking for. They know the important things to look for when deciding where to book a vacation.

I know that people want to know what to eat, where to go, and what to see in any destination they are looking at visiting. With my expertise in traveling combined with my copywriting skills, I can take my experiences and create amazing, SEO blogs and web content for your business.

Even if you aren’t a big hotel or massive destination, you can still get a lot out of having a travel copywriter. Maybe you’re just a small-town farm looking for more people to come visit your pumpkin patch in the fall. A travel copywriter can help you with that! Using the same SEO and emotional techniques, a quality travel copywriter can help you be outstanding in the field (Get it? Outstanding in the field? Because you’re a farm?) Having a blog on your site can do the same thing as all the big guys out there. It can lead to more traffic on the internet, which will in turn lead to more traffic at your venue.

Having more people view your site helps you become the go-to in your area. You become the place to be. If you’re a travel agent, you become THE travel agent. A know-it-all, but the good kind. The one who is helpful and kind and awesome.

No matter what you do in the travel and hospitality industry, having a travel copywriter (like me!) can help you build your business and become an authority in your niche. 

This Sounds Like a Splendid Solution For Me. Now What?

So to sum this all up, YES, you need a travel copywriter. I can help you with that! I can write blogs, website copy, or even emails to help you connect to the amazing travelers out there looking for you. 

Click here to book a 15-minute call with me so we can explore all the ways I can help you!